What Makes
Us Unique

  • Independent publishers driven by a passion for winter sports, quality journalism and expertise
  • Creating news, editorial social and video content 365 days a year
  • Editor Patrick Thorne has skied 250 resorts and named by The Times as 1 of 20 people to know in ski
  • Driven by readers, quality editorial, unique video and photography and publishing integrity
  • We are obsessed with the mountains and snow sports and promote winter and summer all year round


100,000 Unique Hits Per Month
72,909 Facebook Fans
16,440 Twitter Followers
114,000 Skiers Emails
533,819 YouTube Visitors
55,000 Hard Copy

Our Clients

The Snow


Drop Offs




Dominic Killinger

Publisher and MD

Dominic started InTheSnow 10 years ago, disrupting the ski publishing marketplace that was drowning in traditional old newsstand magazines that hadn’t changed in years.

Launching the first monthly Freemium Ski Magazine in the UK through the largest UK retail chains enabled InTheSnow to quickly reach a large readership and engage with the biggest brands in the industry.

Now literally upwards of 2.5 million skiers per month through multiple digital and social channels, as well as maintaining the hard copy magazine, InTheSnow is the most widespread ski content in Europe today.

Patrick Thorne

Chief Editor

Patrick has been a full time, year round, professional ski writer for 30 years. Nicknamed “The Snow Hunter” he has identified 100 countries where it is possible to ski and located more than 6,000 ski areas in 80 countries, visiting more than 260 ski resorts personally.  For the past 15 years Patrick has published a weekly bulletin of stories from ski resorts all around the planet, notching up more than 8,000 reports. He has written a dozen books on skiing, received several awards for his work, had his work translated in to more than 20 languages and was named “One of 20 People to know in Ski” by The Times.  Along with editing InTheSnow, Patrick has contributed regularly to The Independent since the late 1990s, in recent years working as snow travel columnist for The Independent on Sunday.

Anne Powys-Keck

LTM Brand Manager

Anne is a true lover of the mountains and action sports. Inspired by Wonder Woman and the Dukes of Hazzard, she was windsurfing and riding BMX under the age of 10, then moved into MTB, has raced DH and Boardercross, tried Enduro SUP racing and plans to do a lot more in 2017. She has over 20 years experience; working for some of the biggest MTB and action sports brands on the planet, as well as many lifestyle and fashion brands, worked 3 winter seasons and run an action sports content agency for 6 years. She is an expert in all things mountains and action sports.

Debbie Gabriel

Operations Director

After 17 years in the blue chip corporate world, the call of the mountains became too much for Debbie, so earlier this year, her passion for skiing became her business. Now working directly alongside the Publisher of InTheSnow, Debbie looks after the operation whilst also navigating the world of social media. Debbie joins this well established team with a clear focus in mind; “to help maintain the market leading position that InTheSnow has in the UK, but to take it to a whole new level of readership and distribution, both hard copy and online.”

Sally Bartlett

Equipment Editor

There is only one Ski Bartlett and therefore only one Sally Bartlett! Ski Bartlett was established in 1965, with 50 years of ski experience, they are one of the UK’s most popular independent specialist ski shops. During this period they’ve built up a great reputation for their technical custom boot fitting service and stock one of the largest ranges of skis, boots, clothing and equipment available in the UK and cater for EVERY ability level, age and style of skier. When it comes to knowledge, you could write what Sally doesn’t know on a pin head!

Emmanuelle Châtel

Brand and Digital Manager

Emmanuelle graduated in Communication & Marketing from Grenoble Business School (as well as studying in Lyon, Katowice and Caen!). Moving straight into the world of publishing after graduation, a few years she left the confines of the office for wide-open spaces to experience a true adventure in the French Alps. Conquered by this lifestyle so unique, fond of sports (boardsport, running, yoga, dancing), now one thing is for certain : she won’t go far away from the mountains!

Jon West

Ski Tuition Editor

Jon is one of a handful of instructors working in the alps holding the top qualifications from France, Switzerland and Britain. Over the last few years Jon has been actively contributing articles and answering questions from clients of inthesnow who are keen to improve and understand more about ski technique. Jon is based in Verbier in Switzerland and in his role as Ski School Director, Jon is on hand to manage the different parts of the Altitude Group which includes the Verbier ski and snowboard school, the Altitude Futures instructor training programs, and also the off-piste coaching company Freeride Verbier.

You can always email Jon directly with any specific Verbier or ski related questions at [email protected]

Gaby Le Breton


From the moment Gabriella first stood on skis aged two and a half (sporting a canary yellow onesie) she was hooked. Having spent much of her youth living in Austria and Switzerland, striving to perfect the art of the hip-swinging 1980s ‘Euro-style’ skiing, she discovered parabolic skis in 2000 and relearned how to ski over the course of two winter seasons in Aspen, Colorado. Undeterred by the fractured neck, broken cheek, three concussions, broken thumb and repeated knee injuries sustained over her ski years, Gabriella is as enthusiastic as ever about hitting the slopes. She has skied in over 110 resorts across the world, co-wrote the Footprint ‘Skiing Europe’ guidebook and contributes articles about skiing to newspapers and magazines including The Telegraph, The Financial Times, Condé Nast Traveller and Ski+board.

Max Blind

Digital Developer

Max is a new member of the team, although he isn’t a skier yet he is keen to give it a go! He focuses in web design and development which he has been doing since a very young age.