What Makes
Us Unique

  • Independent publishers driven by a passion for winter sports, quality journalism and expertise
  • Creating news, editorial social and video content 365 days a year
  • Editor Patrick Thorne has skied 250 resorts and named by The Times as 1 of 20 people to know in ski
  • Driven by readers, quality editorial, unique video and photography and publishing integrity
  • We are obsessed with the mountains and snow sports and promote winter and summer all year round


100,000 Unique Hits Per Month
69,400 Facebook Fans
16,700 Twitter Followers
143,000 Skiers Emails
1,700,000 YouTube Views
55,000 Hard Copy


The White Out

Launched June 2019 and 50k views in the first month of release, the White Out is a unique Ski TV chat show about everything you love about skiing - gear reviews, news, snow reports, resorts, interviews and much more. view the episodes

view all episodes

Our Clients

The Snow


Drop Offs






Dominic started InTheSnow 10 years ago, disrupting the ski publishing marketplace that was drowning in traditional old newsstand magazines that hadn’t changed in years.

Launching the first monthly Freemium Ski Magazine in the UK through the largest UK retail chains enabled InTheSnow to quickly reach a large readership and engage with the biggest brands in the industry.

Now literally upwards of 2.5 million skiers per month through multiple digital and social channels, as well as maintaining the hard copy magazine, InTheSnow is the most widespread ski content in Europe today.



Patrick has been a full time, year round, professional ski writer for 30 years.

Nicknamed “The Snow Hunter” he has identified 100 countries where it is possible to ski and located more than 6,000 ski areas in 80 countries, visiting more than 260 ski resorts personally.

For the past 15 years Patrick has published a weekly bulletin of stories from ski resorts all around the planet, notching up more than 8,000 reports. He has received several awards for his work and was named “One of 20 People to know in Ski” by The Times.



After 17 years in the blue chip corporate world, the call of the mountains became too much for Debbie, so in 2011, her passion for skiing became her business.

Now working directly alongside the Publisher and Managing Director of InTheSnow, Debbie looks after the operational side of the business.

Debbie has a clear focus in mind; “To maintain the market leading position that InTheSnow has in the UK, and continue to lead the winter sports publishing world from the front.”



There is only one Ski Bartlett and therefore only one Sally Bartlett!

Ski Bartlett was established in 1965, with 50 years of ski experience, they are one of the UK’s most popular independent specialist ski shops. During this period they’ve built up a great reputation for their technical custom boot fitting service and stock one of the largest ranges of skis, boots, clothing and equipment available in the UK and cater for EVERY ability level, age and style of skier.

When it comes to ski gear knowledge, you could write what Sally doesn’t know, on a pin head!



Emmanuelle graduated in Communication & Marketing from Grenoble Business School (as well as studying in Lyon, Katowice and Caen!).

Moving straight into the world of publishing after graduation, after a few years she left the confines of the office for wide-open spaces to experience a true adventure in the French Alps.

Captured by this lifestyle so unique, and so fond of sports (boardsport, running, yoga, dancing), now one thing is for certain: she won’t ever be far away from the mountains!



Sega represented Great Britain for 8 years, concluding the 2009 season with 14 titles at the British Land National Ski Championships. Since retiring she spent 4 years at Team Evolution as Head U14s/U16s Coach, also coaching the British Children’s Ski Team at selected international events. Sega has completed 5 seasons in the 4 Vallées during which time she earned the highest qualifications in the British (BASI), Swiss and French systems. Sega enjoys being out on the mountain whether she is snowboarding, powder skiing or doing some freestyle in the park, nevertheless finds beginners and timid skiers the most rewarding to work with!



From the moment Gabriella first stood on skis aged two and a half (sporting a canary yellow onesie) she was hooked.

Having spent much of her youth living in Austria and Switzerland, striving to perfect the art of the hip-swinging 1980s ‘Euro-style’ skiing, she discovered parabolic skis in 2000 and relearned how to ski over the course of two winter seasons in Aspen, Colorado.

Undeterred by the fractured neck, broken cheek, three concussions, broken thumb and repeated knee injuries sustained over her ski years, Gabriella is as enthusiastic as ever about hitting the slopes and has skied in over 110 resorts across the world and contributes articles about skiing to newspapers and magazines including The Telegraph, The Financial Times and Condé Nast Traveller.



Max heads up our back office and front end development strategy for both InTheSnow and Powder Sky our development arm. He isn’t a skier but is keen to give it a go! However having just seen his first child into the world, I’m guessing it’s going to be a while before they hit the slopes for the first time.

Max is a self taught web developer and started at a very young age teaching himself basic code and now has a range of skills including some on page design.



Megan has inherited a love of the mountains from her parents, who met as ski guides back in the 80s.

After completing a Masters degree in International Journalism at the University of Sussex, Megan pursued her dream of working a ski season as a resort rep in St. Anton, which she absolutely loved. As part of the team here, she is delighted to be combining her love of skiing with her journalism and social media skills.

Henry Druce

Managing Editor

This winter, InTheSnow are delighted to announce that the Former Telegraph Head of Ski Content, Henry Druce, has joined the team in the newly-created role of Managing Editor. A stalwart in the industry, Henry will be working with InTheSnow’s editorial team, as well as resorts and tour operators to create top-notch editorial content and launch holidays specially created for InTheSnow readers. 

James Bishton

Head of Sales

A recent addition to the InTheSnow team, James’ expert sales knowledge and industry contacts have already proved invaluable. From unique, engaging proposals, personalised booking options and all you need to know about working with InTheSnow, James is your man. 

Rob Stewart

Gear Editor

A well-known face to all in the ski industry, Rob has been involved in snowsports for over 20 years and is a qualified BASI level 3 ski instructor and ex-freestyle competitor. A self confessed ‘gear geek’, Rob knows all there is to know about ski equipment and brings this expert insight to his role as Men’s Gear Editor and as presenter of The White Out. Rob is also the co-founder and director of Ski Press PR. 

Warren Smith

Tuition Editor

InTheSnow are thrilled to have Warren Smith joining the team as Tuition Editor for the 20-21 season. Warren is one of Britain’s leading professional free skiers and an Internationally Qualified Performance Coach and Instructor. Known for his work in combining Ski Technique, Ski Biomechanics and Ski Physiology, Warren is sure to bring a wealth of unique experience and innovation to this role. We are excited to be working together with Warren to bring InTheSnow readers a varied range of tuition content this winter, whether you’re able to get to the slopes or not. 



A Brand New Consumer Ski Show is coming to The Snow Centre Hemel Hempstead on 25-27th September 2020. This is now the only Consumer Focussed Ski Show in the UK. To register to exhibit please complete your details below


Rate Card