Aimee Fuller
Fitness Columnist
What Makes
Us Unique
- Independent publishers driven by a passion for winter sports, quality journalism and expertise
- The UK's only all-platform ski media brand, spanning six powerful platforms: print, digital, social, podcast, YouTube and email
- Chief Editor Patrick Thorne has skied over 650 resorts worldwide and was named by The Times as 1 of 20 people to know in ski
- Award Finalist for Best Consumer Print Magazine at the Travel Media Awards, and Official Show Guide of Snow Show London
- A passionate, affluent audience who plan ahead, research thoroughly and book with confidence
Our
Reach
168,000
Unique Visitors / Month
140,000
Social Followers
8
%
146,000
Active Subscribers
10
M+
55,000
Copies Per Issue
Introducing
The Whiteout
The Whiteout Podcast
The UK's only consumer focussed ski podcast, hosted by Dom Killinger and Rob Stewart. Finalist, Broadcast Programme of the Year, Travel Media Awards 2025.
Top 8%
Of Podcasts Globally
5-7K
Weekly Downloads
76%
Act On Ads
Our Clients
The Audience
Opportunity
Passionate. Affluent. Always planning their next adventure.
Our audience lives for the mountains. They invest in quality experiences, value expert advice and actively seek brands that share their passion for the outdoors. They are affluent and educated adults with a passion for travel, authentic destination experiences, mountain culture and active winter holidays.
- High Value – Skiers spend more on holidays, gear and experiences than the average UK consumer.
- Planners – They plan ahead, research thoroughly and book with confidence.
- Loyal & Engaged – Our audience is deeply engaged with our platforms, all year round.
Website Stats
9
Thousand
Users per day
3.5+
Million
Page views per year
6
Minutes
26 Seconds
Average dwell time
Ages
Facebook Stats
5.4
Million
Reach PA
1.9
Million
Post Engagements
14.1
Million
Videos Viewed
Ages
Twitter Stats
150k
Tweet Impressions PM
24k
Profile Visits
Ages
Skiers Email Database Stats
Ages
YouTube Stats
2.1M
YouTube Minutes
1.5k
Subscribers
1.7M
Views
700k
Minutes
Watchtime PA
500
Review Videos PA
Ages
Hard Copy Stats
400
Locations
10
Countries
200k
Approx. Readers
Ages
Our
Team
Aimee Fuller is a two-time Team GB Winter Olympian and broadcaster, hosting shows for BBC, Red Bull TV, and the Olympic Channel. She also contributes as a columnist and presenter for InTheSnow and The Whiteout Ski Podcast.
Rob Stewart
Co-Presenter The Whiteout
Rob runs the specialist PR company Ski Press, is a regular gear tester and product reviewer, and co-presents The Whiteout Ski Podcast.
Patrick Thorne
Chief Editor
Patrick is the jewel in the InTheSnow crown, having skied at over 650 resorts worldwide. You could fit on a pinhead what ‘The Snowhunter’ doesn’t know about skiing. He has been the Chief Editor for 18 years.
Dom Killinger
Publisher | Presenter
Dom founded InTheSnow in 2007 and has grown the portfolio into Europe’s leading independent publisher of ski and active outdoor travel content across print, online, social media, YouTube, and podcasts. He also co-presents and produces The Whiteout Podcast.
Debbie Gabriel
Digital Editor
Debbie was employee number 2 in 2008 and is now Digital Editor and Ops Director. Debbie works directly alongside all our customers to deliver cross-platform campaigns every month of the year.
Ed Drake
Presenter and Race Pundit
Alpine Olympic skier Ed competed in the 2010 Winter Olympics and switched to ski cross in 2013, becoming British champion. He now presents on Eurosport and hosts The Ski Racing Podcast, a partner podcast of The Whiteout Podcast.
Tom Showler
Creative Designer
Tom has been with InTheSnow since 2007 and is at the forefront of everything print creative. He also runs his own successful creative design agency, Rocketbase.
Carmen Roberts
Journalist / Creator
Carmen Roberts is a travel writer and TV presenter with extensive experience filming in over 70 countries. She currently represents InTheSnow on ski and outdoor travel press trips, creating content in both print and video formats.
Sam Temple
Equipment Tester
Sam was a British freestyle skier and competed in the 1998 and 2002 Winter Olympics, finishing 29th in Salt Lake City. He now works with InTheSnow testing equipment and producing YouTube destination and equipment content.
Tim Clark
Journalist / Creator
Tim is a freelance journalist and content creator who represents InTheSnow and Love The Mountains on several press trips throughout the year.
Warren Smith
Technique Editor
Warren Smith is a world-renowned ski coach, instructor, and author. He is the founder of the Warren Smith Ski Academy, which is known for its innovative teaching methods and elite performance coaching.
Hannah West
Social Influencer / Creator
Hannah West is a family adventure travel expert and the co-founder of Adventures of the Wests, inspiring families worldwide through skiing, exploration, and outdoor storytelling.