Mar
18
2020

SkiStar Report Sales Record in First Six Months

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SkiStar, the group which owns and operates ski resorts in Sälen, Åre, Vemdalen, and Hammarbybacken (Stockholm) in Sweden; Hemsedal and Trysil in Norway, and St Johann in Tirol in Austria has announced a jump in profits – at least until the impact of coronavirus is taken in to account ..

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Mar
16
2020

Alterra Mountain Company To Spend $223 Million In 2020/21 Upgrades

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 The Alterra Group which runs 15 leading North American resorts have announced $223 million in spending ahead of next season which will include $50 million for base area facility development, $48 million towards new lifts and upgrades, expanded terrain, and state-of-the-art snowmaking, $30 million in technology including Ikon Pass and.

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Mar
12
2020

Mountain Planet Cancelled After All

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The organizers of MOUNTAIN PLANET, one of the world's leading trade fairs for the mountain planning and industry, have decided to cancel the 2020 edition, after earlier saying they had hoped it would happen at some point this year.  Instead it will take place again in two years’ time. The.

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Mar
06
2020

The Mountain Planet Trade Fair Will Take Place in 2020 – But Maybe Not Next Month

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Alpexpo, the organizer of the Mountain Planet fair, one of the biggest trade fairs for the winter sports trade, has issued a statement this afternoon saying that no decision has been made to date regarding the postponement of the 2020 edition (April 22-24). The organisation are stressing though that it.

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Feb
29
2020

Pop in the City comes to the French Alps, in partnership with Pierre & Vacances

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The leading accommodation provider Pierre & Vacances has announced a unique partnership with Pop in the City, an organisation that arranges adventure-themed events in cities and towns across Europe. On Easter Sunday of this year, 200 participants will take part in an eight-hour competition in the French Alpine resort of.

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Feb
24
2020

MIPS Increases Presence in Helmet Models

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Adding 25 new brands and 135 new helmet models in 2019 must be seen as a good sign that MIPS is becoming more and more of a standard in most types of helmets today, the company says. MIPS, the Swedish brain safety technology company that has been working in the.

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Feb
21
2020

International Ski Travel Market (ISTM) Reaches New Heights and Launches New Event

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Chamonix is set to host a record number of buyers and suppliers from the ski travel industry at the 7th International Ski Travel Market from 8th – 12th March. Whilst the industry is set to come together at ISTM, the organisers have also launched a new event for the industry,.

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Feb
21
2020

Fusion Media to handle the PR and influencer brief for SMITH Optics in the UK

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Fusion Media, the integrated marketing and communications agency for endurance sport and active people has been appointed by Green Media Lab and the Safilo Group to handle the PR and influencer brief for SMITH Optics in the UK. Originating from Idaho, USA, SMITH optics are pioneers of outdoor equipment for.

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Feb
18
2020

Ischgl Wins Over Competing Resorts To Be Key Location For New Hollywood movie

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Ischgl stars on the silver screen having been chosen as the perfect location for the Hollywood comedy drama ‘Downhill’ starring Will Ferrell and Julia Louis-Dreyfus. Location scouts from Searchlight Pictures and Walt Disney Studios in Los Angeles visited the Tirolean ski resort several times and agreed it suited their exacting.

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Feb
10
2020

ABTA launches new safety campaign with advice for winter music festival goers

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With 2.5 million young adults (18-24) planning or considering a winter holiday this year, music festivals on the slopes are a much-anticipated attraction. As a result, ABTA is running a new digital campaign providing advice for young people to help them have a safer winter festival experience. ABTA - The.

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