Business up Again at Vail
3rd May 2019
Category : News
Vail Resorts have reported a sizable jump in business despite a slow start of the season as US resorts as a whole report 18-19 was the 4tyh most successful season on record in terms of skier visit numbers.
Vail Resorts say total skier visit numbers were up 6.8% compared to last season and revenue from lift ticket sales up 9.3% compared to 2017/18. Ski school revenue was up 6.5%, rentals up 6.2% and dining revenue up 7.0% compared to the previous season.
“We are pleased with our overall results as the 2018/2019 North American ski season concludes, with strong growth in visitation and spending compared to the prior year. The results from the key holiday weeks through the spring were largely in line with our original expectations as we saw strong destination visitation following the challenging early season period, “ said Rob Katz, Vail’s Chief Executive Officer, who added, “Our results throughout the 2018/2019 North American ski season highlight the growth and stability resulting from our season pass, the benefit of our geographic diversification, the investments we make in our resorts and the success of our sophisticated, data-driven marketing efforts.”
Although Vail does not publish actual stats on skier numbers it says it will give more detail on how its various Epic Pass products are performing in its June business statement.
A number of the company’s ski areas including Breckenridge, Heavenly and Whistler are remaining open for snowsports to the end of May.