Category : News
Integrated communications agency, Black Diamond, has been appointed by the Lufthansa Group (LHG) to act as its retained public relations agency in the UK & Ireland, following a competitive pitch process. LHG comprises five airlines, including premium brands Lufthansa, SWISS and Austrian Airlines; alongside Point-to-Point airlines; Brussels Airlines and Eurowings.…
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Scandinavia’s largest ski resorts operator, SkiStar, reports sales are up 11% and skier visits up 1%, both to records levels, for the first half of this season. The company, which owns and operates ski resorts in Sälen, Åre, Vemdalen, and Hammarbybacken (Stockholm) in Sweden, Hemsedal and Trysil in Norway and…
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ISPO 2019 sees The North Face unveil FUTURELIGHT™, a new breathable waterproof material set to revolutionize the future of technical fabrics. Developed using innovative Nanospinning technology and sustainable practices, it is the most advanced breathable-waterproof outerwear material available. “Right now, the expectation from a waterproof product is something loud, crunchy,…
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This year’s $181 million plan includes $32.3 million towards improved gondolas and lifts, a $27.1 million investment in innovation to offer customer-friendly technology, $8.3 million towards state-of-the-art snowmaking, $6.2 million dedicated to expanded dining experiences, $6.3 million in summer activity investments, and nearly $10 million in planning efforts to unlock…
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New research study Portrait of UK Travellers™ shows that Millennials will drive overall tourism growth for 2019 and have the most positive outlook on Brexit’s impact on travel Findings also reveal what influence children have on holiday decisions; which generation is most likely to travel overseas; and the impact of social media…
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WKD has announced that they will once again be sponsoring Snowboxx, Europe’s biggest snow festival. Back for a second year, as Official Partner, WKD will also be getting the festival’s legendary Après party started and bringing WKD blue to the mountains. After 6 sell-out years, Snowboxx will take place from…
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This year’s $181 million plan includes $32.3 million towards improved gondolas and lifts, a $27.1 million investment in innovation to offer customer-friendly technology, $8.3 million towards state-of-the-art snowmaking, $6.2 million dedicated to expanded dining experiences, $6.3 million in summer activity investments, and nearly $10 million in planning efforts to unlock…
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Faction, the disruptive ski and outdoor clothing brand, is celebrating International Women’s Day by telling the story behind their women’s range: The X Series. Uniquely, Faction’s design research determined that women don’t require softer skis made of cheaper materials; the choice of ski should be according to weight and ability,…
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Decathlon has found that 58% of Brits have never been on a ski holiday, with the main reasons for this being cited as lack of experience, lack of physical fitness and perceived expense - with surprisingly, 1 in 5 (22%) being put off by perceived expense, despite a number of…
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As the youngest male ski racer to ever win an Olympic medal, Henrik secured his spot amongst the elite alpinist skiers in the 2014 Olympics with a bronze medal in Slalom and has never looked back since. He has been a part of the Sweet Protection athlete team on helmets…
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