Feb
24
2020

MIPS Increases Presence in Helmet Models

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Adding 25 new brands and 135 new helmet models in 2019 must be seen as a good sign that MIPS is becoming more and more of a standard in most types of helmets today, the company says. MIPS, the Swedish brain safety technology company that has been working in the…

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Feb
21
2020

Fusion Media to handle the PR and influencer brief for SMITH Optics in the UK

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Fusion Media, the integrated marketing and communications agency for endurance sport and active people has been appointed by Green Media Lab and the Safilo Group to handle the PR and influencer brief for SMITH Optics in the UK. Originating from Idaho, USA, SMITH optics are pioneers of outdoor equipment for…

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Jan
16
2020

ISPO Award Jury Honours Snowsporting Goods Highlights of 2020

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The winners of the ISPO Awards 2020, the gold standard of the sporting goods industry, have been selected – but not yet announced. A jury of highly respected experts picked the highlights from a group of more than 430 submissions. Nearly 100 products will receive the honour of Product of…

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Jan
10
2020

Sweet Protection Announces Athlete Partnership with Pep Fujas

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Sweet Protection, who create high-performance helmets, goggles and technical clothing, announced today that it has signed Braden "Pep" Fujas as an athlete, adding an influential and versatile veteran skier to its expanding roster of athletes donning Sweet Protection gear on the slopes and in the backcountry. Originally from Ashland, Oregon…

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Nov
28
2019

Picture Organic Clothing Earn B Corp Certification

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The French Action Outdoor brand are proud to announce that they have earned B Corp certification, the highest distinction for companies committed to making environmental and social responsibility a core part of their business. B Corporations (or B Corps) are a growing group of companies who are reinventing business, by…

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Nov
14
2019

Warwickshire Snow Sports Apparel Firm Secures Six-figure Investment

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Warwickshire-based Oneskee has secured a six-figure investment from the Midlands Engine Investment Fund (MEIF), Equity Finance Fund managed by venture capital firm Midven. Co-founded in 2014 by brothers Josh and Scott Clifford, Oneskee is a snow sports apparel brand responsible for modernising the traditional all-in-one snowsuit design by developing an alternative for the younger…

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Nov
14
2019

ISPO Munich 2020: Start of ISPO 50th Anniversary Year

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2020 is set to be a very special year for the sports industry as the global sports network ISPO will celebrate its 50th anniversary. ISPO Munich has been the highlight ever since 1970. The world’s leading sports trade fair has been providing an overview of the innovative products to emerge…

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Nov
01
2019

Skiing Legend Lindsey Vonn and Head Sportswear Plan Successful Future Together

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Olympic champion Lindsey Vonn, the most successful female skier of all time, and HEAD Sportswear, the global skiwear specialist, are joining forces. Vonn has become an official HEAD Sportswear brand ambassador for the skiwear sector. Vonn, who began her alpine equipment partnership with the brand HEAD in 2009 will now…

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Nov
01
2019

Breakout Year for Liberty Skis at Annual Ski Tests

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Magazine ski test results are in for the 2019-2020 season and Avon, Colorado-based Liberty Skis is having a breakout year. Liberty announced today that its 2019-20 line of skis received an unprecedented seven awards from Ski Magazine, pushing its total this year to 42 awards from skiing and outdoor magazines…

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Oct
18
2019

POC and MIPS join forces to enhance helmet safety

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POC, which has built an international reputation on safety, innovation and design, and MIPS, the Swedish safety technology company partnering with many helmet brands with its world leading Brain Protection System, are announcing a deeper partnership. The new collaboration will see POC implement MIPS systems in many of its helmets…

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