IKON PASS Extends Discounted Period Through Virus Pandemic
16th April 2020
The Ikon Pass, which provides access to 41ski areas on five continents and is backed by the multi-resort running Alterra company in North America, reports that its spring deadline has been extended from April 22, 2020 through May 26, 2020 due to the pandemic. Prices will now increase on May 27, 2020, five weeks later than previously announced.
“In a show of gratitude toward the Ikon Pass community in these uneasy and unprecedented times, Ikon Pass announces it is doubling renewal discounts and extending the spring promotion for skiers and riders across the globe for winter 20/21,” a company statement announces.
The 20/21 renewal discount has been doubled for holders of 2019/230 season passes.
- Ikon Pass renewal discount doubles from $100 to $200 per pass, with prices starting at $799
- Ikon Base Pass renewal discount doubles from $50 to $100 per pass, with prices starting at $599
- Passes must be purchased prior to May 27, 2020 to receive the spring promotional discount
Along with about 30 leading Canadian US ski areas the pass also covers, Zermatt, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Altogether the 41 ski areas offer 4,857 trails served by 719 lifts.
Pass holders who already renewed their Ikon Pass or Ikon Base Pass for the 20/21 winter season prior to April 14, 2020 are entitled to receive this additional renewal discount and will be contacted by Ikon Pass.
Ikon Pass holders can take advantage of an interest-free payment plan now until August 1, 2020 (previously available through April 22, 2020), with a $199 non-refundable deposit and four monthly payments, subject to certain terms and conditions.
The Child Pass Promotion is extended through May 26, 2020 (previously April 22, 2020), providing additional value for families looking to ski and ride together. Ikon Pass holders can purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass. New renewal discounts apply.
“These are the days when we are particularly grateful for all those in the Ikon Pass community who share our passion and enthusiasm for winter, and we want to acknowledge our appreciation and gratitude by doubling 20/21 renewal discounts and offering some of the lowest prices since we launched Ikon Pass,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company.
“The Ikon Pass and its 41 global destinations has always been about adventure, and during these challenging times, we hope to enable and inspire loyal and new Ikon Pass holders to look forward and plan their next adventure with us. We know that the seasons change, but the mountains and our Ikon Pass community will endure.”