Category : Events
The leading accommodation provider Pierre & Vacances has announced a unique partnership with Pop in the City, an organisation that arranges adventure-themed events in cities and towns across Europe. On Easter Sunday of this year, 200 participants will take part in an eight-hour competition in the French Alpine resort of…
Read MoreCategory : Equipment
Adding 25 new brands and 135 new helmet models in 2019 must be seen as a good sign that MIPS is becoming more and more of a standard in most types of helmets today, the company says. MIPS, the Swedish brain safety technology company that has been working in the…
Read MoreCategory : Events
Chamonix is set to host a record number of buyers and suppliers from the ski travel industry at the 7th International Ski Travel Market from 8th – 12th March. Whilst the industry is set to come together at ISTM, the organisers have also launched a new event for the industry,…
Read MoreFusion Media, the integrated marketing and communications agency for endurance sport and active people has been appointed by Green Media Lab and the Safilo Group to handle the PR and influencer brief for SMITH Optics in the UK. Originating from Idaho, USA, SMITH optics are pioneers of outdoor equipment for…
Read MoreCategory : News, Resorts, Sponsorship
Ischgl stars on the silver screen having been chosen as the perfect location for the Hollywood comedy drama ‘Downhill’ starring Will Ferrell and Julia Louis-Dreyfus. Location scouts from Searchlight Pictures and Walt Disney Studios in Los Angeles visited the Tirolean ski resort several times and agreed it suited their exacting…
Read MoreWith 2.5 million young adults (18-24) planning or considering a winter holiday this year, music festivals on the slopes are a much-anticipated attraction. As a result, ABTA is running a new digital campaign providing advice for young people to help them have a safer winter festival experience. ABTA - The…
Read MoreCategory : Events, Sponsorship
Snowsport England, Snowsport Scotland and Snowsport Wales have confirmed a partnership with activity booking platform, eola, which will see them become the headline sponsor for the GBR ski race Series from 2020. The eola GBR Series 2020 brings the highest level of ski racing on UK artificial slopes. It is…
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