Club Med Brings ESF to China and Plans New resorts at 2018 and 2022 Olympic Venues
25th September 2018
Category : News
The Chinese-owned formerly French business Club Med has announced plans to roll out French Ecole du Ski Francais (ESF) ski school teaching techniques across it’s growing portfolio of resorts in Asia.
The group has also announced its intention to build ski resorts at the host locations of the recent 2018 Winter Olympics in South Korea, as well as the 2022 Games coming up in China. The latter Club med will be at the Thaiwoo ski area, one of the 2022 venues.
“This partnership will attract Chinese snow lovers who are yearning for a more professional and sophisticated level of instruction,” a statement from the group claims, adding, “The arrival of ESF at Club Med Ski School will significantly raise the standards of skiing experience in Mainland China. This advanced and innovative ski teaching method will be first implemented in ski resorts around Beijing, where a high number of Chinese taste the pleasures of skiing or snowboarding for the very first time.”
The snow holiday market in the Asia Pacific region has seen dramatic growth in recent years, led by China. In the past year, the snow market saw 138 million Asia-Pacific travellers, reflecting the region’s growing affluence and the desire of young individuals and families to go out and seek new and exciting experiences, according to Club Med, which reports that millennials have been at the forefront of this change, who are looking to try local delicacies, connect with nature and soak up the mountain scenery, and sometime hit the slopes to ski and snowboard with friends and family.
Club Med currently operates 21 ski resorts across five different countries, having recently opened Club Med Tomamu in Hokkaido and Club Med Grand Massif Samones in the French Alps, with a Club Med Les Arcs opening this winter.