Esprit Ski named as official “Smallfoot © 2018 Warner Bros. Ent.” movie promotion partner

19th September 2018

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Esprit Ski has partnered with Warner Bros. to officially celebrate the release of the highly anticipated Smallfoot© animated feature film, debuting in UK cinemas on 12th October 2018.

Smallfoot© is set to be a huge hit with families, especially those with a fondness for snow and the slopes! Therefore Warner Bros. selected the UK’s top family ski holiday company to partner with on a large-scale co-branded marketing strategy to launch the new film.

The collaboration incorporates a digital marketing campaign, consumer sweepstakes competitions and a retail activation with Russell and Bromley, as well as in-resort activity bringing Smallfoot© to life for families travelling with Esprit this winter.

With its original music and an all-star cast including Channing Tatum, James Corden, Zendaya and Danny DeVito, Smallfoot© turns the Bigfoot legend upside down when a bright young Yeti finds something he thought didn’t exist—a human.

View the official Smallfoot© trailer here.