“Find Your WKD Side” at Snowboxx 2019

10th March 2019

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WKD has announced that they will once again be sponsoring Snowboxx, Europe’s biggest snow festival. Back for a second year, as Official Partner, WKD will also be getting the festival’s legendary Après party started and bringing WKD blue to the mountains.

After 6 sell-out years, Snowboxx will take place from 23-30 March 2019, and will see 7,000+ festival-goers enjoying world class skiing and snowboarding and live performances from artists including headliners: Craig David TS5, Jax Jones, Rudimental DJ Set and Wilkinson DJ Set ft. MC Adapt.

WKD will help festival-goers “find their WKD side” at Snowboxx’s epic Après sessions. They will return to throw open the doors of the WKD Bar for massive fun with friends after an amazing day on the slopes. This year the WKD Bar will bring a unique “carnival of fun” to the party with games, prizes, glitter and ball-throws – helping to make Snoxboxx Après the best in the World.

The WKD Bar will be open on: Sunday, Tuesday & Thursday (3pm – 6:30pm) and Monday, Wednesday & Friday (3pm – 9pm).

WKD Blue will also be available at Snowboxx venues throughout the festival for guests to enjoy.

Alex McRae, WKD Brand Manager, says:Snowboxx is THE ultimate winter festival and WKD couldn’t be happier to be returning as a partner. WKD consumers LOVE festivals, so starting the season early is a bonus.  We had a blast last year and loved bringing WKD Blue to the mountains. This year the WKD Bar will be bringing a “carnival of fun” to the snow and our amazing glitter artists will be back – taking everyone straight from the slopes to festival ready. The Snowboxx Après party is set to be even bigger and better this year and we can’t wait to be part of it.”

Alan Crofton, Festival Director, Snowboxx, says: “We are absolutely delighted to welcome WKD back as a partner this year. WKD and Snowboxx share similar brand values, so bringing WKD Blue to Alps is the perfect fit for the festival and we are excited to see the partnership develop this year. Our world-class Après is a highlight of Snowboxx and the WKD Bar will be the perfect venue to start the party after a day on the slopes.”

For 2019 Snowboxx will return once more to Avoriaz between 23-30 March 2019, a top-tier ski resort in the French Alps that offers the largest connected ski area in the world, a whopping 650 km of incredible pistes spanning across France and Switzerland. Whether you are a future winter Olympian or have never set foot on the snow before, Avoriaz has something for you.


Tickets for Snowboxx are on sale now. Book now at www.snowboxx.com.