Lufthansa Group appoints Black Diamond as retained agency in UK and Ireland

25th March 2019

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Integrated communications agency, Black Diamond, has been appointed by the Lufthansa Group (LHG) to act as its retained public relations agency in the UK & Ireland, following a competitive pitch process.

LHG comprises five airlines, including premium brands Lufthansa, SWISS and Austrian Airlines; alongside Point-to-Point airlines; Brussels Airlines and Eurowings. Black Diamond’s remit will focus on media relations, highlighting the airlines’ ongoing sustainability efforts, leadership in digital innovation, sharing new route announcements and financial results, in addition to a number of news worthy events and price campaigns.

LHG is the world’s largest aviation group in terms of turnover as well as market leaders in Europe’s Airline sector. The group strives to be the “First Choice in Aviation”, with safety, quality, reliability and innovation taking priority within all its business activity. The Network currently serves 343 destinations in 103 countries totalling 15,415 flights across the North Atlantic, South America, Africa, Europe and the Far East.

Andreas Koester, Senior Director Sales for the Lufthansa Group, said: “The UK and Ireland are important markets for the Lufthansa Group carriers Lufthansa, SWISS, Austrian Airlines, Brussels Airlines and Eurowings. We are excited to showcase these brands to the media through new and innovative opportunities with Black Diamond. We are confident that this dynamic and creative agency will enable us to achieve our 2019 goals by leveraging existing and implementing new partnerships across the B2B and B2C spectrums.”


Rae White, Acting Head of Travel PR at Black Diamond commented, “We are thrilled to have been selected to represent the Lufthansa Group airlines in this market. Having the chance to work across such a prestigious brand portfolio presents a very exciting opportunity for us at Black Diamond. We are looking forward to driving more awareness and recognition for Lufthansa, SWISS, Austrian Airlines, Brussels Airlines and Eurowings in what is an extremely important market for all.”

The appointment comes hot on the heels of Visit Seattle who appointed Black Diamond in January 2019. Black Diamond brings to the account a wealth of destination positioning experience and collaborating with airlines having retained a number of travel and tourism clients over its 27 years in business.

The account will be overseen by Acting Head of Travel PR, Rae White ([email protected]), working with Senior PR Account Manager, Sophia Amos ([email protected]) and Senior PR Executive, Grace Verdon ([email protected]).