Mango PR Appoint Powder Byrne
19th September 2018
Mango PR has been appointed by luxury holiday company Powder Byrne to handle its PR and communications within the UK.
Established in 1985 as the first UK tour operator to marry bespoke skiing experiences with quality service, Powder Byrne has since expanded into Summer Resorts and Air and Space Adventures to provide a hand-picked portfolio of destinations, properties and programmes around the world. Distinguished by its exceptional service and tailor-made approach to travel, Powder Byrne can curate holidays from the Alps to the Andes, for families, couples, small groups and solo travellers alike.
Mango PR’s appointment marks a pivotal period for Powder Byrne, as it continues to evolve its experiential expertise in line with its longstanding ethos that ‘everything’s possible’. Working closely with the Powder Byrne team, Mango PR will be responsible for strengthening consumer awareness around the brand and communicating exciting news and developments for the 2018 / 2019 ski season and beyond.
On the appointment, Simon Meeke, Managing Director of Powder Byrne commented ‘We are delighted to be working with the Mango team. Throughout the pitch process, they demonstrated a thorough understanding of the Powder Byrne brand as well as strong creative and strategic thinking.’
Sarah Curra, CEO of Mango PR added, ‘Powder Byrne is an incredible company and we look forward to shaping a strategy for the company at this exciting stage that cuts through to the most powerful media. We can’t wait to get going.’