Picture Organic Clothing Earn B Corp Certification

28th November 2019

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The French Action Outdoor brand are proud to announce that they have earned B Corp certification, the highest distinction for companies committed to making environmental and social responsibility a core part of their business.

B Corporations (or B Corps) are a growing group of companies who are reinventing business, by pursuing purpose as well as profit. Picture Organic Clothing has been certified by B Lab as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.

In 2008 Picture launched a brand decidedly different from the rest, in part because it was uniquely colourful and offbeat, but mostly as it was entirely eco-friendly and ethical. They produce men’s and women’s collections for snow sports, surf, outdoor and every day wear, all with a sustainable edge.

Hailing from Clermont-Ferrand in France, Picture overturned conventional ideas on so-called ‘green’ fashion, and since then, with their alternative, original image, they’ve taken on the heavyweights of the outerwear market and lead the charge for transparent, sustainable production within the adventure and action sports industries.

The B Corp Certification is for the whole of your business and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, you have to score over 80 and provide evidence of socially and environmentally responsible practices – including energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.

Picture Organic Clothing is now part of a community of over 2600+ businesses globally who have certified as B Corps. The B Corp Community is reflective of the European economy with businesses from a cross section of industries and sizes. These include well known brands like Innocent, Patagonia, Alpro, Triodos Bank, Alessi, and Ecoalf.

“For us, B Corp certification reinforces our credibility, acknowledging and rewarding the efforts Picture has made since we started back in 2008. However, it is not the end of the road! We also view being certified as a fantastic way to identify the areas of improvement, providing us with a great roadmap for future actions and programs.” Julien Durant, Picture Organic Clothing Co-Founder.

Recent attention on the outdoor industry makes Picture’s B Corp Certification a notable step, and signals a shift towards greater accountability and transparency in the sector.

“We are delighted to welcome Picture Organic Clothing to the B Corp Community. This is a movement of companies who are committed to changing how business operates, who believe business really can be a force for good. We know that Picture is going to be a fantastic addition to the community and will continue driving the conversation forward”, says Nathan Gilbert, Executive Director of B Lab Europe.

“Being able to welcome Picture to the B Corp Community is hugely exciting. Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit”.