Ski-Lifts Appoints John McEwan as Chairman

14th September 2019

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Award-winning online transfer-booking specialist Ski-Lifts (, 020 8819 7950) has  announced the appointment of travel industry expert John McEwan as Chairman.

John’s role at Ski-Lifts, alongside sister brands and, comes at an exciting time in the company’s development, following recent extensive investment to support its growth strategy into new areas.

Commenting, John McEwan says ‘I’m really looking forward to this new role, particularly at such a key time in the company’s development.  Airport transfers are an important component of the holiday experience and the reassurance of knowing you have safe, reliable transfers when you arrive at your destination airport can’t be underestimated.  Ski-Lifts, along with the sister brands, has achieved impressive growth in the past 15 years.  They have a dynamic team on board and I believe there is great potential for further expansion.  I look forward to working with them to identify other high-growth vertical sectors to develop into.’

Richard Smith, Managing Director of Ski-Lifts adds ‘We’re delighted to welcome someone of John’s stature in the industry to our business.  His leadership, advice and expertise will be invaluable as we look to expand and develop the company into new areas.  Following on from the recent investment, we can now explore a wealth of new opportunities that were previously out of our reach.  The overall airport transfer market is estimated to be worth £17.1bn by 2023, and we are now well placed to take full advantage of this.  We look forward to exciting times ahead.’

John has had a lifetime career in travel. He started as a trainee with Thomas Cook and went on to become managing director, UK at the age of 36, introducing the famous strap line “Don’t just book it, Thomas Cook it” and then MD of the international business, comprising some 54 countries.  In 2000 he moved to become the MD of Lunn Poly and subsequently Retail Director TUI UK, and then was appointed as CEO, Advantage Travel Centres in 2004.  Having retired from this role in April 2013, John was elected as the first chairman of ABTA in 2009 and served a 4 year term.  He is chairman of Holidaysplease Limited, EFR Travel Limited, Amber Road Travel Limited and Latin Routes Limited. He is also chairman of the advisory board of Travel Ledger.

Based in Manchester, Ski-Lifts was founded in 2003, initially providing airport transfers from Geneva Airport to Morzine, Avoriaz and les Gets.  From a business that started with just one minibus, over the past 15 years, Ski-Lifts and its sister brands Golf-Drives and Sea-Lifts now works with more than 400 local operators managing over 100,000 passengers per season, offering transfers to thousands of resorts in 29 countries, from over 143 airports in destinations ranging from Europe, North Africa and the UAE to North America.

For tour operators and travel agents, the business provides a reliable, competitively priced service delivering a seamless holiday experience for their clients. For those customers booking directly, the company takes the stress out of arranging a DIY ski or golf holiday, working with carefully vetted partners, offering safe and reliable transfers at a competitive price.

At the core of the business is an ethos based on four principles: reliability, safety, value for money and customer satisfaction.  In each area, every mode of airport transport available is meticulously researched, from executive cars and limousines to private or shared minibuses and coaches and then carefully matched to customers’ requirements.  The company has been awarded World’s Best Transfer Operator for 3 years running at the World Ski Awards.