SunGod launches new Vanguards™ goggles

18th October 2018

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With the Winter 18/19 ski season just around the corner, British eyewear brand SunGod is unveiling the latest addition to its winter range: SunGod Vanguards™. The highly anticipated custom ski and snowboard goggles come three years since the launch of the brand’s first goggles, SunGod Revolts™, and will make for the perfect Christmas gift for adrenaline-seekers or style-conscious skiers and snowboarders.

Vanguards feature a new “over-sized” cylindrical lens boasting an uninterrupted, near-180-degree field of view. The athlete-led ergonomic shape is engineered to give users full awareness of their surroundings for maximum performance; in all disciplines from freestyle to freeride.

As with all SunGod products, durability continues to lie at the heart of the design. Each frame is moulded from a unique memory polymer which when impacted/flexed, returns to its original shape. SunGod Vanguards™are covered by the brand’s unique Lifetime Guarantee and if broken, they can be returned for repair from anywhere in the world.

Vanguards™can only be bought directly from SunGod, using the brand’s online designer or in the brand’s new experiential concept store “SunGod Basecamp” opening in Verbier in November 2018. Customers can choose from three frame colours, six different lens options and ten new strap designs exclusive to the Vanguards™. Each lens features SunGod’s signature 4KO®snow lens technology, developed and optimised to perform in a variety of conditions on the mountains. Additional frames, lenses and straps will be available to purchase separately.

SunGod has worked to build a global community of high profile snowsports ambassadors. Athletes include X-Games gold medallist and BBC presenter James “Woodsy” Woods, and Rowan Cheshire, both of whom competed at the Winter Olympics in Pyongchang last winter.

SunGod is the first British eyewear brand to sponsor winter athletes to this level of international success, and the brand is continuing as the official eyewear partner of the Freeride World Tour in 2019, a worldwide freeride skiing and snowboarding competition widely considered to showcase the pinnacle of the sport.

Vanguards will be available to purchase for £110 at www.sungod.coor in-store in Verbier from November.