Swedish Ski Areas Report Best Business Ever

25th September 2018

Category : News

Income from lift pass sales in Sweden last winter was the most ever recorded and the growth in sales was also the biggest for at least a decade, according to stats from the Country’s Ski Areas Association SLAO.

The country’s ski areas made 1.7 billion Swedish kronor (€162 million) in ticket sales after a good snow season right from early autumn which saw several areas open at the start of November.

The resorts reported this meant ticket sales income was up 16% while skier visit numbers were reported to be up 10%.  Lift ticket prices are said to be rising on average by 3% per annum in the country.

SLAO said ski resort operators invested a total of 275m kronor (€26m) in their lifts and slopes during the period, with 340m kronor (€32.5m) being invested this summer Tin improvements for next season.

“It has been great in recent years, but we’ve not seen this kind of increase in a long time,” Titti Rodling, CEO of SLAO told news agency TT.