Swedish Ski Areas Report Best Business Ever
25th September 2018
Category : News
Income from lift pass sales in Sweden last winter was the most ever recorded and the growth in sales was also the biggest for at least a decade, according to stats from the Country’s Ski Areas Association SLAO.
The country’s ski areas made 1.7 billion Swedish kronor (€162 million) in ticket sales after a good snow season right from early autumn which saw several areas open at the start of November.
The resorts reported this meant ticket sales income was up 16% while skier visit numbers were reported to be up 10%. Lift ticket prices are said to be rising on average by 3% per annum in the country.
SLAO said ski resort operators invested a total of 275m kronor (€26m) in their lifts and slopes during the period, with 340m kronor (€32.5m) being invested this summer Tin improvements for next season.
“It has been great in recent years, but we’ve not seen this kind of increase in a long time,” Titti Rodling, CEO of SLAO told news agency TT.