London-based, all-director agency White Tiger PR has been appointed with immediate effect by Firefly Collection, a portfolio of exclusive ski chalets and luxury villas around the world. The travel and lifestyle agency will position Firefly Collection ready for winter season in addition to securing long-lead opportunities for the spring and summer 2019.  

Firefly Collection is a luxury travel specialist founded in 2011 by Tim Latimer delivering personal bespoke service for the most discerning traveller, with a portfolio of over 600 properties across 74 destinations from Anguilla to Zakynthos and luxury ski chalets in Austria, France, Italy, Switzerland and Canada. 

For White Tiger PR, the appointment comes hot on the heels of other additions to its client roster over the summer: multimodal transport search engine, Rome2rio; Australia’s reef resort, Daydream Island Resort; and recently-opened Devon restaurant and bar with rooms, The Ginger Peanut. 

Tim Latimer of Firefly Collection said: “The consistent evolution of our brand means we’re focused on sustainable growth within high net worth and closed user customer groups, which the White Tiger PR team has access to. They recognise what makes us stand out and will translate our passion for personal bespoke service into a communications strategy to position Firefly Collection front of mind for this winter season and beyond.” 

Founder and managing director of White Tiger PR, Cass Helstrip said: “Our strategic campaign will reveal the essence of contemporary fine travel, providing insight into the magical moments Firefly Collection properties inspire.” 

White Tiger PR was created by Helstrip in 2010 and its directors have over 100 years’ collective experience of delivering holistic communications campaigns for travel and lifestyle brands. Primarily based in London, the agency has directors located across the UK to provide key regional and specialist resource.