Sep
20
2018

Boyne Resorts Now Owner-Operator of 11 North American Ski Areas

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Boynes Resorts – which began life in 1947 with the purchase of land to build a ski area in Northern Michigan for $1 by Everett Kircher – has taken over the ownership of seven ski resorts it already operated on long term leases for a huge investment company which is…

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Sep
19
2018

Chinese Ski Areas Issue Joint Lift Pass

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Two of China’s largest and longest established ski areas have created a joint lift pass for skiers to use this winter. The move, negotiated for several years, is believed to be the first time two of the country’s ski areas have offered a ticket valid on each other’s slopes. The…

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Sep
19
2018

Mango PR Appoint Powder Byrne

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Mango PR has been appointed by luxury holiday company Powder Byrne to handle its PR and communications within the UK. Established in 1985 as the first UK tour operator to marry bespoke skiing experiences with quality service, Powder Byrne has since expanded into Summer Resorts and Air and Space Adventures…

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Sep
19
2018

Esprit Ski named as official “Smallfoot © 2018 Warner Bros. Ent.” movie promotion partner

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Esprit Ski has partnered with Warner Bros. to officially celebrate the release of the highly anticipated Smallfoot© animated feature film, debuting in UK cinemas on 12th October 2018. Smallfoot© is set to be a huge hit with families, especially those with a fondness for snow and the slopes! Therefore Warner Bros. selected the UK’s top family…

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