Jul
11
2019

‘Protect Our Winters’ Strengthens Presence in Europe

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Burton Snowboards, Nidecker and Jones Snowboards Support with Generous Donations Protect Our Winters (POW) hosted their annual Global Summit in Austria, bringing together POW international chapters from across Europe. Founded in the United States in 2007 by professional snowboarder Jeremy Jones, the nonprofit organization is now  expanding its focus to.

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Jul
10
2019

Dragon Eyewear Commits To Producing All New Injected Eyewear Products With Eco-Friendly, Plant-Based Resin Material

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Dragon Eyewear, a globally recognized performance eyewear brand with deep ties to the action sports world, today announced the launch of their new, eco-friendly, plant-based resin eyewear offering. Beginning this Fall 2019, all new and key carryover injected sunglasses and ophthalmic frames will be produced using the bio-based material, further.

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Jul
05
2019

New ski travel specialist is redefining ski holidays in New Zealand and Japan

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Mabey Ski – a new ski travel specialist has launched its holidays to UK consumers following a successful debut year of operations in New Zealand and Japan, primarily servicing the Asia expat market. Travel destinations include Wanaka and Queenstown on New Zealand’s South Island, Niseko on Japan’s northern island of.

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Jul
03
2019

Skiworld Is Nominated for 2019 British Travel Award

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Skiworld, the largest independent ski specialist in the UK, has been nominated for the Best Ski and Winter Sports Holiday Company in the British Travel Awards 2019. Winners will be chosen based on how many votes they receive from consumers and will be announced in London on 27th November 2019..

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Jul
02
2019

OutDoor by ISPO assumes responsibility for sustainability

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With a premier event at the Munich exhibition grounds (June 30 – July 3), OutDoor by ISPO will place sustainability in the spotlight: A code of conduct provides organisers, exhibitors and visitors with concrete recommendations on how to act in a climate-neutral, resource-saving and sustainable manner. The declaration of intent.

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Jul
01
2019

The OutDoor by ISPO will take place for the first time in Munich.

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In line with consumers' modern understanding of outdoor, Europe's largest outdoor trade fair The OutDoor by ISPO will open up to new content and industries without losing sight of established themes. More than 1,000 exhibitor registrations will be shown in nine halls: The new concept is well received. We'll give.

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Jun
28
2019

Ski Club of Great Britain announces launch of biggest research survey ever

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MPA Creative is working closely with the Ski Club of Great Britain, the UK’s national club for all ski and snowboard enthusiasts, to produce their annual Consumer Research survey in association with SkiStar, the largest resort operator in Scandinavia. Additionally, Nielsen Sports, the world’s leading sports research and analysis company,.

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Jun
27
2019

SnowWorld Group Announce Rapid Growth in Earnings and Corporate Re-brand

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The rapidly expanding SnowWorld group of indoor snow centres has unveiled a new corporate identity whilst unveiling a 30% jump in its EBITDA figure (earnings before interest, tax, depreciation and amortization) for the first six months of this year. SnowWorld recently acquired SnowPlanet and the two SkiDomes run by the.

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Jun
26
2019

US Ski Association Warms Planned US Tariffs on Chinese-made Skiwear Will Hit US Skiers

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Additional 25 percent tariffs that the U.S. government plans to levy on winter sports products would be mainly passed on to U.S. consumers, Chris Steinkamp of the U.S. snow sports trade association Snowsports Industries America (SIA) told China’s Xinhua publication at the weekend. The US tariffs are being considered for.

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Jun
21
2019

Tomamu Tops Niseko For Most Foreign Workers in Japan

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A government report on the number of foreigners working in towns and cities across the country has seen a ski resort top the table for the first time. But it is not Japan’s most famous international resort of Niseko, but the village of Shimukappu in central Hokkaido, home to the.

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